Privacy Policy

Effective Date: 1st February 2026

At ThemeRouter, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what data we collect, how we use it, and your rights regarding your information.

By using our website (themerouter.com) and purchasing our plugin, you agree to the practices described below.

1. Information We Collect

We collect information in the following ways:

  • Voluntarily provided information: When you purchase ThemeRouter, create an account, or contact us, you may provide details such as your name, email address, and payment information.
  • Automatically collected information: When you visit our website, certain non-personal information may be collected, such as your browser type, operating system, and referring website.

2. Analytics and Tracking Tools

We use privacy-friendly analytics tools to understand how our website is used and to improve user experience.

  • Plausible Analytics: We use Plausible Analytics, which is a GDPR-compliant, privacy-focused analytics tool. Plausible does not use cookies and does not collect personally identifiable information.
  • Jetpack Stats: We also use Jetpack Stats, provided by Automattic, to measure website traffic and usage. This service may collect anonymized visitor information such as IP addresses, browser details, and referral data.

3. Payment Processing

All purchases of ThemeRouter are handled securely by our payment partner Freemius.

When you buy a license:

  • Your payment information (such as credit card or PayPal details) is processed by Freemius.
  • We do not store or have access to your full payment details.
  • Freemius may collect and store certain account and license-related data (e.g., name, email, order history) to manage subscriptions, renewals, and licensing.

You can view the Freemius Privacy Policy for more details.

4. How We Use Your Information

We use the information we collect to:

  • Process your purchase and manage your license.
  • Provide customer support.
  • Improve our website and plugin.
  • Send important updates (such as license renewals, security alerts, or new features).

We do not sell, rent, or trade your personal information to third parties.

5. Data Sharing and Third Parties

We only share information with trusted third parties necessary for running our business:

  • Freemius (checkout, licensing, subscriptions)
  • Plausible Analytics (privacy-friendly usage stats)
  • Jetpack Stats (basic site analytics)
  • Hosting providers (to operate our website securely)

6. Cookies

  • Plausible Analytics does not use cookies.
  • Jetpack Stats may use minimal cookies to track site usage.
  • Our site may also use cookies for essential functionality (such as remembering your login session).

You can disable cookies in your browser settings, but some parts of the site may not function correctly without them.

7. Your Privacy Rights

Depending on your location (such as the EU/EEA or California), you may have rights under data protection laws (GDPR/CCPA), including:

  • The right to access, update, or delete your personal data.
  • The right to restrict or object to how we process your data.
  • The right to data portability.
  • The right to opt-out of marketing communications at any time.

To exercise your rights, please contact us at: hello@themerouter.com.

8. Data Retention

  • We retain account and license data for as long as your license is active, or as required for legal/accounting purposes.
  • Analytics data collected through Plausible is aggregated and anonymized.
  • You can request deletion of your account data at any time.

9. Security

We use SSL encryption and industry-standard security measures to protect your personal data. However, no method of transmission over the internet is 100% secure.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated Effective Date.

11. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact us at:

Email: hello@themerouter.com
Website: https://themerouter.com